Ever wondered what causes the epidemics of 70's style bell bottom jeans or Bernie2016? Malcolm Gladwell discusses the types of people, the circumstances, and the purpose of these epidemics in The Tipping Point: How Little Things Can Make a Big Difference. The content that attracted to me the most in this book is the first principle: Law of The Few People.
The Law of the Few People describe three different groups of people that are essential in word-of-mouth epidemics, AKA, fashion trends:
Already trying to figure out what friends fall in each category? Touché.