Seth Godin in his book Tribes, focuses on the key leadership qualities in order to create your own so-called tribe. A tribe is a group of like-minded people who are connected to one another, a leader or an idea. He encourages the readers to step up and be a leader so that they can find their tribe. In this book he tosses the concept of “you are only born a leader” and creates a mindset for people that they can do anything if they are passionate about it.
Leaders qualities as spoken by Godin:
I highly encourage you to go to his website and visit her other books that he has written.
Ever wondered what causes the epidemics of 70's style bell bottom jeans or Bernie2016? Malcolm Gladwell discusses the types of people, the circumstances, and the purpose of these epidemics in The Tipping Point: How Little Things Can Make a Big Difference. The content that attracted to me the most in this book is the first principle: Law of The Few People.
The Law of the Few People describe three different groups of people that are essential in word-of-mouth epidemics, AKA, fashion trends:
Already trying to figure out what friends fall in each category? Touché.
"Marketing is not a task. Marketing is not a department. Marketing is not a job. Marketing happens every time you engage (or not) with your past, present, and potential customers." Scott Stratten