From Nike, to Adidas everyone has their sneaker preference. Most people view Nike as a fashionable shoe and style oriented (which is why they are more expensive); and Adidas as the performance brand with less pleasing to the eye shoes. Ever since the day these shoe competitors were born, they have been in a constant tug-a-war battle of winning the consumer over. In 1984, Nike signed with Michael Jordan and launched the very first Air Jordan Nike. Lucky for Adidas, according to Forbes, in 2013 Kayne left Nike to sign with Adidas later then creating his Yeezy shoe...
Signing Kayne with Adidas has to be the height of compan'ys success so far. When you try to purchase Yeezy's online via Adidas website they are completely sold out. Yeezy Boost 350 sneakers can only be found on eBay as of right now for as much as $2,700... Not sure what market Kayne is trying to sell these sneakers too, unless he is just targeting the multimillion dollar celebrities that could only afford this shoe.
Not only did Kayne launch a thousand dollar sneaker, he also is in the clothing industry now as well. Nothing about this clothing line screams "I need this right now", like the sneakers do for me. From a $4,000 coat to a $2,260 sweater, it looks as if you bought it from Goodwill. Since some people worship Kayne like some sort of a God, I am sure people are willing to pay this price to say that they have the brand in their overly priced closet and of course anything Kayne they will possibly buy. One way his clothing line even got off the ground is Kourtney Kardashian; she has been spotted around the Hills in her destroyed sweater dress (which she does rock it by the way).
heart of gold
hahrt-uhv-gohld // journal of all of my aspirations and beliefs for the love of photography and fashion